What do they do to keep you inside a product? Experience design can be used to nudge users into completing actions that make companies money. In this workshop, we will learn what the so-called “Dark Patterns” are, how psychological techniques are used to make users take a given action, emotional appeals, and the difference between design and marketing, looking at the gap between need versus consumption and retention. By Thalys Sanches
● event closedautodefesa digitalprivacidadeoficina
Dark patterns: the hidden patterns of bad UX
19H00–20H00Online event
A workshop on dark patterns: how experience design uses psychological techniques to nudge users into doing whatever is profitable for the seller.
19H00–20H00
Online event
event closed
took place on 10 June 2021 — keep an eye on the calendar for future editions
// accessibility
This event has already taken place. Accessibility provisions were arranged on request, with at least 15 days’ notice.
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